Every registration of five (5) or more paying delegates from the same organisation and registration at the same time is entitled to one (1) complimentary seat. All 5 registration must from the same category. Mixture of Physical and Virtual registration will not be counted as Group Registration.

  • Aspiring Franchisees & Business Owner

  • Existing Franchisees & Multi-Unit Operators

  • Franchisors & Business Developers

  • Investors & Financial Institutions

  • Government Agencies & Policymakers

  • Franchise Consultants & Legal Experts

  • Business Associations & Trade Organizations

  • Gain insights from industry experts on market

    dynamics in ASEAN

  • Network with key industry players

  • Exposure to rules and regulations in franchising

  • New strategy for business growth

Delegates Registration Information & Sponsorship Opportunities

Tel: +603-6241 4141 (Mr. Umran)
E-mail: umran.ropie@mfa.org.my

Tel: +603-6241 4141 (Mr. Fabian)
E-mail: fabian.jamu@mfa.org.my

The ASEAN Franchise Convention 2025 is a landmark event that aims to position Malaysia as the premier franchise hub in the ASEAN region. Anchored by its transformative theme, “Shaping the Future of Franchising in ASEAN: Sustainability, Digitization, and Growth,” the convention provides a dynamic platform for franchise leaders, policymakers, and innovators to navigate the challenges and opportunities of a rapidly evolving industry.

This convention is uniquely designed to address three critical pillars for franchise success: sustainability, digital transformation, and strategic growth. By exploring these vital areas, the event will empower participants with actionable insights and strategies to adapt to shifting market demands, integrate advanced technologies, and achieve long-term profitability.

With more than 500 participants expected from across ASEAN and the globe, the convention fosters cross-border collaboration, regional unity, and innovation among franchisors, franchisees, and industry stakeholders. The event will encourage knowledge sharing, partnerships, and collective efforts to overcome challenges and seize opportunities in the ASEAN franchise landscape.

As the first convention event organized by the Malaysian Franchise Association (MFA) with collaboration of Ministry Entrepreneur & Cooperative Development (MECD), it reflects Malaysia’s commitment to becoming the leading franchise hub in ASEAN. Backed by the Franchise Act 1998, Malaysia offers a robust legal framework, strategic location, and globally recognized halal certification system, making it an ideal hub for franchise development.

Held alongside the ASEAN Leaders’ Meeting, the event culminates in the adoption of key declarations to strengthen regional cooperation and support the development of a resilient and thriving franchise ecosystem. With expert-led sessions, engaging discussions, and unparalleled networking opportunities, the ASEAN Franchise Convention 2025 promises to shape the future of franchising in ASEAN and beyond.