The Franchise In-Buying Mission (FIBM) will be organized concurrently with the 31st Franchise International Malaysia (FIM) 2024.


Franchise In-Buying Mission (FIBM) was created to be a hub connecting between the homegrown franchisor and ready-to-invest entrepreneurs from foreign countries. FIBM 2024 would be the 5th edition since it was first initiated in 2018.

The objective of this program are:

To support the Ministry’s efforts in making Malaysia as a Franchise Hub in the Asian region and expand to the developed countries such as the European region and the United States and also to serve as a platform that brings together franchise enthusiasts from around the world and aims to facilitate the sharing of experiences, ideas, and knowledge, with the goal of advancing the franchise industry in Malaysia. FIBM this year will be conducted as follows:

Date: 29th May 2024

Venue: Conference Hall 2, Kuala Lumpur Convention Centre (KLCC)


The buyers were pre-selected and recommended by MATRADE’s 47 offices worldwide and approved by the organising committee, Malaysia Franchise Association (MFA).

Potential Buyers from





Business meetings


Please tick your preferred target market

Example Company Profile

Maximum upload size: 30MB

Your participation is subject to the approval by MFA



Should you require further information on this event, please contact the secretariat at 03-6241 4141 or by email at