The Malaysian Franchise Association (MFA) is proud to present the Malaysia Franchise Awards 2024. This prestigious award offers a valuable opportunity for franchise entrepreneurs to be recognized as the year’s best franchise players. Malaysia Franchise Awards program was first introduced in 1997 with the aim to give recognition and encouragement to the success and contribution to those involved in the development of national franchise.

Why you should join?



To be recognized, acknowledge & pay direct respect towards achievement received by both franchise industry and public.

Exposure & Visibility

contribute to building a positive reputation, attracting attention, and creating opportunities for growth and success.


To enhance brand visibility and connect with professionals, potential partners or potential investors.


To identify areas for improvement, understand best practices, and enhance overall performance.

Award Categories


Franchise System Category

International Franchisor Category

Franchisee Category

ESC Category

Open Category

Media Category